From Sao Paulo
based in London
/  UK

Artist & Animation Director

Commissions & Experimental work of Airton Groba

 

I'm a seasoned artist with several years of experience focused on concepts and direction for motion graphics.

My visual universe brings together procedural patterns, hyperreal textures and elements of humanity colourfully and unexpectedly. I’m always trying to explore the endless creative possibilities that exist at the intersection of art, technology and design.

Recent commissions include Adidas, Puma, Apple, Samsung, Magic Leap, Johnnie Walker, Rag & Bone, Off-White and Bobbi Brown, to name a few.

For any inquiries, please, get in touch:
groba@groba.art

ADIDAS TRIPLE BLACK

WOODWORK / AMS
2021

/ Design
/ Animation

I was invited by @woodworkamsterdam to create some style frames and animations for the new film of the Adidas Triple Black Collection.

The collaboration was an excellent opportunity to explore the darkness and different shoes in many different styles and environments. This campaign will be used globally throughout all Adidas touchpoints.

Thanks to the team at WoodWork and studio-A for the great opportunity and creative ride.

You can check the film and credits out here

ADIDAS CONFIRMED

JAM3 / AMS
2021

/ Art Direction
/ Design
/ Animation

I was invited by JAM3 Amsterdam to work on an exciting project for Adidas Originals.

Adidas Confirmed is the brand's app for releasing exclusive products and the best place to get your hands on Adidas high-heat collabs and drops.

My work was to develop art direction, style frames and animations to communicate new drops and the line up with partners such as Pharrell Williams, Jeremy Scott and Kerwin Frost. It was a great experience to work with the JAM3 team and together create several visuals with different styles, all of those wrapped in the 80's vibe.

You can check the film ADIDAS CONFIRMED out here

PIXO

PERSONAL PROJECT
2021

/ Art Direction
/ Design
/ CGi
/ Animation

I must thank my dear friend Buam @turntablism_ART, he is a super talented Scratch DJ. Also, I need to say thanks to the beatmaker @djeanrebeldia. They both worked together to create the perfect track for this piece.
You can check the short film PIXO out here

R&B X MICROSOFT

THE FABRICANT / AMS
2020

/ Art Direction
/ Design
/ CGi
/ Animation

"Digital avatars take a New York City Dreamscape in rag & bone SS21"

In 2020 I collaborated with the film director Ruth Hogben on a commission for Rag & Bone through my friends from The Fabricant. Our challenge consisted of recreating one of the most recognizable icons of New York, it’s fire escapes — that would be a perfect stage for our digital avatar to show the new collection through. I did all visual explorations, creating the style frames and also, camera animations. It was a huge pleasure to work with such a fantastic crew.

You can check the short film SS21 Metamorphosis out here

ADIDAS CONFIRMED

Future Fortune Cards
JAM3 / AMS
2022

/ Art Direction
/ Design
/ Animation

I worked on a collab with my friends from JAM3 Amsterdam and the super talented artist Patrick Savile on a project for Adidas Confirmed to promote their CNY FORUM shoes in China.

I created all the animations and art direction for the teaser also the 3D frame to encapsulate Savile's beautiful 2D illustrations.

LONELINESS

POSTMODERN SUPERCLUSTER
LAYER LEMONADE / BRA
2020

/ Direction
/ Design
/ CGi
/ Animation

Layer Lemonade is the biggest community of motion design in Brazil and I had the pleasure to create a short piece to be part of their collab in 2020. The briefing was about the current situation around covid19 and social distancing, and what would be our interpretation around this subject when the only possible way to connect with each other has basically been virtual.

WOMEN IN FASHION

PERSONAL PROJECT
2020

/ Direction
/ Design
/ Illustration

Exploring women silhouettes standing out the textures, garments, fabrics and hair.