Groba

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/ 2023

From Sao Paulo
based in London
/ UK

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GROBA
Artist & Animation Director

Commissions & Experimental work

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For all inquiries,
drop me a line

Behance
Instagram
Linkedin

I'm a seasoned artist with several years of experience focused on concepts and direction for motion graphics.

My visual universe brings together procedural patterns, hyperreal textures and elements of humanity colourfully and unexpectedly. I’m always trying to explore the endless creative possibilities that exist at the intersection of art, technology and design.

Recent commissions include Adidas, Puma, Apple, Samsung, Magic Leap, Johnnie Walker, Rag & Bone, Off-White and Bobbi Brown, to name a few.

For any inquiries, please, get in touch:
groba@groba.art

ARIF MURAKAMI

Å DRUKNE EN FISK
BIELKE&YANG AND NORA COLLECTIVE / NOR
2022

/ Direction
/ Design
/ CGi
/ Animation

I was invited by Arif and his team (Bielke&Yang and NoraCollective) to create the artwork for his new album.
The team gave me all the freedom to interpret the brief from @arif_murakami, and as a result, I created three different album cover options and some subtle and short animations to promote six songs that I'm sharing with you now.
It's been a great pleasure to collaborate with such great artist, and I've become a big fan of his music. - You're a star Arif!

THE VOID

PERSONAL PROJECT
2022

/ Direction
/ Design
/ CGi
/ Animation

In 2022 I created some style frames of an idea for a music video that will never see the sunlight, unfortunately.

- She is so pretty, and it does not matter at all.
She walks in the middle of nowhere, surrounded by emptiness, struggling daily, hopeless and living a life full of lies.

ADIDAS TRIPLE BLACK

WOODWORK / AMS
2021

/ Design
/ Animation

I was invited by @woodworkamsterdam to create some style frames and animations for the new film of the Adidas Triple Black Collection.

The collaboration was an excellent opportunity to explore the darkness and different shoes in many different styles and environments. This campaign will be used globally throughout all Adidas touchpoints.

Thanks to the team at WoodWork and studio-A for the great opportunity and creative ride.

You can check the film and credits out here

PORTRAITS

PERSONAL PROJECT
2023

/ Design
/ Illustration

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ADIDAS CONFIRMED

JAM3 / AMS
2021

/ Art Direction
/ Design
/ Animation

I was invited by JAM3 Amsterdam to work on an exciting project for Adidas Originals.

Adidas Confirmed is the brand's app for releasing exclusive products and the best place to get your hands on Adidas high-heat collabs and drops.

My work was to develop art direction, style frames and animations to communicate new drops and the line up with partners such as Pharrell Williams, Jeremy Scott and Kerwin Frost. It was a great experience to work with the JAM3 team and together create several visuals with different styles, all of those wrapped in the 80's vibe.

You can check the film ADIDAS CONFIRMED out here

PIXO

PERSONAL PROJECT
2021

/ Art Direction
/ Design
/ CGi
/ Animation

I must thank my dear friend Buam @turntablism_ART, he is a super talented Scratch DJ. Also, I need to say thanks to the beatmaker @djeanrebeldia. They both worked together to create the perfect track for this piece.
You can check the short film PIXO out here

BLACK VINYL

PERSONAL PROJECT
2022

/ Design
/ Illustration

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R&B X MICROSOFT

THE FABRICANT / AMS
2020

/ Art Direction
/ Design
/ CGi
/ Animation

"Digital avatars take a New York City Dreamscape in rag & bone SS21"

In 2020 I collaborated with the film director Ruth Hogben on a commission for Rag & Bone through my friends from The Fabricant. Our challenge consisted of recreating one of the most recognizable icons of New York, it’s fire escapes — that would be a perfect stage for our digital avatar to show the new collection through. I did all visual explorations, creating the style frames and also, camera animations. It was a huge pleasure to work with such a fantastic crew.

You can check the short film SS21 Metamorphosis out here

ADIDAS CONFIRMED

Future Fortune Cards
JAM3 / AMS
2022

/ Art Direction
/ Design
/ Animation

I worked on a collab with my friends from JAM3 Amsterdam and the super talented artist Patrick Savile on a project for Adidas Confirmed to promote their CNY FORUM shoes in China.

I created all the animations and art direction for the teaser also the 3D frame to encapsulate Savile's beautiful 2D illustrations.